There are two different types of marketing- outbound and inbound. Outbound marketing is all about drawing attention to your business through various different forms of media. There is print, television, radio, and billboard advertising. Most people are very familiar with this form of marketing, but some people don’t really focus on the inbound marketing as much. Inbound marketing is really important, because it cannot be seen as being biased.
Outbound marketing is really on the decline over the past few years. Here are a few statistics that show just that:
- 44% of all direct mail is usually just thrown in the trash
- 86% of all people don’t watch television commercials
- 84% of people leave websites due to unwanted ads
- Costs associated with outbound marketing is much higher than that of inbound marketing
What exactly is inbound marketing? This is a marketing style that focuses on the customers finding the business on their own.
Here are a few tools that can be used:
- White papers
- Search engine optimization
Some people may already be doing these things, but they may not have really understood what it was.
The approach that you take toward inbound marketing is very important. Inbound marketing is really not about the buying attention, but more about making sure that you find the people that are interested in what you have to offer. If it is what they are looking for, then they will ultimately find you if you have your business out there properly.
This really changes up what everyone has been taught about marketing, but the key is that it actually is much more effective. IT is not something that is easy to do, and it does require some