What’s your company brand? If you think it’s just your logo, you are in for a rude awakening. While your logo might be a part of it, there’s so much more to a strong brand. Let’s look at what it takes to brand your small business the right way so you can set yourself up for success.
Define Your Brand
The first thing you have to do is define your brand. What is it that makes your service or products unique and who is it you are trying to target? Your brand needs to be able to promote your business and make your business seem unique at the same time. It has to help you connect with your customers, and a big part of that is your brand story. Think of your brand as though it is an extension of you.
Keep a Consistent Tone
This means that you need to have a consistent tone when you are communicating with people. Tone needs to be consistent across your site and blog, as well as your social media sites. However, just because the attitude and tone needs to be consistent, it doesn’t mean that the words always have to be the same. Your business, and your brand, should not be robotic. It needs to be organic so that your messages are natural and coherent, not mechanical.
When you are building your brand, you also need to remember that you are different from your competitors no matter how large or small they might be. You need to be distinctive and copycatting larger companies is not going to do you any favors.
Your Community Is Important
Remember that your community – your customers, clients, and fans – are a huge part of your branding. Your brand appeals to them, and they are a reflection of that brand. That’s why it’s important to cultivate a strong relationship with your community, as they will be able to help spread the word about your brand and business.
Sometimes, building a brand on your own can seem overwhelming, especially when you have an entire business to run. It might be a good idea to talk with someone who can help you with getting your branding off the ground and started in the right direction.