Businesses know that they need to have websites, and they know that they need to be on social media. Most even realize that they need to have blogs in order to compete with their peers. However, many businesses are still reluctant to get on board with YouTube. The video sharing site has a substantial amount of potential though, and it’s a perfect outlet for those entrepreneurs and small businesses who are selling creative items of all types. From handmade soap to knitted products, jewelry, art, and more, YouTube is a fantastic outlet and marketing tool. Consider some of the many ways that it can help you.
Improve Your SEO
When you are creating original videos, they have the potential to improve your SEO. By adding great descriptions, as well as the right tags, it helps the video to show up high in the results when people search on YouTube, and you will find that Google will bring up video results as well. This means that even when people are searching through Google, they have a chance of being exposed to your video.
People Love Videos
Having videos embedded on your blog or site often means that people who visit your site will spend more time there. People love videos, and research shows that it will keep them on a site, and that’s just what your business needs. When they come across your video on YouTube rather than your blog, they can follow links back to your site.
Creative professionals will find that YouTube is a fantastic way to share their products as well as their talent. Consider all of the different types of videos that you can put on the site. You can show off your products, and you can even give people a “behind the scenes” look at how you make those products.
These are just some of the reasons your small business needs to start using YouTube. Putting up videos is relatively easy today, and it’s actually quite fun. You can get some help from friends and family to start making videos. Try to make them as professional as possible. A decent microphone and camera, or even just a high quality smartphone, can do the job.