A lot of companies and individuals know that social networking is important, but there are so many options and things they need to do that some of the networks fall by the wayside and do not get the attention they deserve. As popular as Twitter is, there are still some companies that do not have a profile. Others may have a profile, but they never actually post to the site, which is essentially the same thing as not having a profile at all. It’s time to learn more about what Twitter can do for you and your online reputation and brand.
Twitter is a great way to connect with people who have an interest in you, your business, and your products or services. Whether you are a celebrity or you run a restaurant, you can find plenty of people who want to know more about you and interact with you. This is one of the great things about Twitter. You can interact in near real time with people. You can engage with customers and answer their questions quickly. If they have a problem, you can even provide on the spot customer service.
Doing this helps to improve your reputation in the eyes of those who are dealing with you directly, as well as other followers who may see the interaction. Simple engagement can go a long way in building loyalty toward you or your company. This makes it possible to drive traffic to your other projects or site from Twitter organically and without the need for spamming.
Also, you have to think about what others in your field, whether they are competitors or peers, are doing. Chances are they have a Twitter account, and if you don’t then you are behind the curve.
When you first start using Twitter, you will find that there is something of a learning curve. Understanding the lingo, and getting used to posting in 140 characters or less can be daunting in the beginning. Before long though, you will be tweeting and interacting like the best of them. Do not wait to start your Twitter profile. It’s perfect for branding, as well as building and protecting your online reputation. Make the most of it.