In urban areas, the “art” of graffiti is often hotly debated and polarizing. Some fall on the opinion that graffiti is harmless and small portions, and rarely leads to anything worse. Graffiti is, by its very nature, a crime. Others believe that this ill-cited act is a troublesome pathway to greater crime, and devalues a city’s overall appeal and personality. Malcolm Gladwell’s uses graffiti as an example citing the occurrence of “social” tipping in his novel “the Tipping Point.” Graffiti is messy and a relatively low-key example of minor crimes. Yet, if left unpunished and further exploited, it can severely damage the image of a city. In all actuality, graffiti leads to lower home prices and a damaged image. With studied positive correlations between crime rates and graffiti quantity, there is an established need for graffiti removal and alleviation in modern day urban areas.
Before understanding the marketing aspects, you should have a considerable grasp of the practical elements of graffiti removal. Many use paint to paint over the graffiti. This is a tedious and relatively temporary fixture for graffiti. Paint is only really effective on smooth surfaces. Otherwise it is largely ineffective. With the fact that multiple painting over cause peeling and that a paint over can leave for a large patchwork that often looks just as intrusive as the graffiti itself, painting over is a poor choice for fix. But it is also the cheapest. If you want to run a successful graffiti removal business, the cheapest option may not work for very long.
You may also consider the method of chemical removing. This way, the actual removal of the graffiti is more effective. Unfortunately, chemical removal may cause damage to the surface itself due to its abrasive nature. Considering that it is environmentally unfriendly, chemical removers may have ramifications beside a messed up wall. The environmentally conscious are finding ways to make this method no more.
In more populated areas, graffiti removal is flourishing. The main issue is the means of obtaining an individual who does the service. The potential “customers” are really only one singular force- the state. It will be the local government that will do any of the hiring for this service. With that said, entering into the field is extremely difficult. The local government usually has instilled a graffiti removal service of their own. If graffiti removal is in demand, they have a means to procure that service. Breaking into the field effectively will require you to remove the individuals who are already doing the service for the local government. The government has little reason to fire and hire a new company to do the task. They may already have an in-house company who does the removal. The fact of the matter is there is only really one customer who desires this service. Most major cities have a hotline in place for individuals to call if they see new graffiti. This allows the state to deploy their local graffiti removal company of choice quick and with little consequence. With these networks established, breaking into the field may be downright impossible.
By approaching graffiti removal, you take on a culturally responsible task. And though it is reasonable to assume that finding areas to purge of graffiti is easy, finding work is harder. Succeed by building relationships with state and local governments. If you deliver quality, and consistent work, they may consider using you as an on-duty source for graffiti removal. Removing graffiti takes the skill of any man or woman with a paintbrush and some paint. But accomplishing the task with quality entails a little more than this. If you can properly remove graffiti through something beyond the bare minimum, you may have a chance of being successful. This incorporates some sort of innovation. With a new or almost new graffiti removal technology, you can succeed where competitors fail with their dated methods.
Obtaining a team of graffiti removers allows you to be in a position to not remove the graffiti manually. With a quality team, you can remove more graffiti in quicker quantities. This also allows you to be more in demand, as the team effort makes you more valuable for a government source that may need your services.
There are other approaches to the field. Using compiling methods, you can statistically obtain data about graffiti in the region. This data could validate your entrance into the graffiti removal field. For example, if you were to obtain data about where graffiti was most often committed, beyond “in the city,” you could offer this information for the state. The information could be used to deter graffiti with more focus, perhaps by placing attention into key areas. It could act as a proactive way to lower graffiti in the area. In exchange, it could act as a way to justify them hiring you. Statistics are hard to measure and take time, but if earning entrance into graffiti removal through means using statistics, it may be worth exploring further.
In truth, graffiti removal takes very focused and specific measures to succeed. Undeniably, graffiti will always be prevalent in urban areas. But the established means of ridding of graffiti is ingrained into a subculture of legislative organization. Graffiti removal is a fascinating task to uptake, but being innovative and intriguing with your approach is a demanding, but wholly satisfying task.