Even when small, you can think big. When storefronts are littered with aisles and aisles of vast arrays of product, and the square footage of the building exceeds an amount you are able to count in one sitting, space is just momentous. So when one is limited in space, perhaps by a space spanning the length of an above average size bedroom closet, you may be determined to think that you simply need more. Yet the art of the kiosk is about maximizing space for greatest potential, and that great sales do not always come in great big packages.
The kiosk business is one to seriously consider when rent and the cost of obtaining a physical property go through the rough. Kiosks are the stands that reside most often in shopping malls or office centers. They most often offer a niche product, and specialize in interacting with customers one on one. They are usually very limited in space and portable, and more often than not, offer unique and fascinating products for those looking for something a little different.
A kiosk may be small, but the potential in its structure is astounding. For one, rent costs are astronomically lower. When a franchise buys a “slot” in the mall, they pay a large amount of money for that wide space and the ability to sell in the mall itself. Kiosks are in the mall as well, so they do still pay a hefty price. Despite this, the much smaller space justifies a much lower price. This makes the barrier of entry into kiosks far more accessible. The higher turnover brings people into the fray of kiosk sales more often than a rental space in a storefront, because of the more portable nature of the business. Regardless, this makes kiosks a far more manageable enterprise for small business owners than renting a more fixated and permanent place.
It is not all that difficult to obtain a kiosk to sell product. You are not required any permits for selling, other than prototypical tax information. As well, you can jump into kiosk sales easier than having to rent a stationary property. And with the limited shelf space available, you can bulk up your own intimate storefront far easier and with having to invest less into your initial product.
The art of succeeding has many layers, but two key components. One is your customer service. The people who shop at these places do so expecting a certain presence of customer interaction that is often vacant from large retail stores. You need to be able to work individually with potential customers, and do so on a heightened level. These customers have only a small intimate space to explore, and can leave with only a brief step. Often times, the mall traffic itself will just persuade them to go along their way. This is opposed to being inside a store and having to leave by going a fair distance. Kiosks are very easy to leave. They don’t often have a roof and do not particularly have many aisles. Play t o the special dimensions of a kiosk and interact with people closely- above and beyond what you initially would think to do. People want to feel welcome. The intimate space of a typical kiosk allows for a closer relationship with customers.
The other component is, naturally, who you are selling to. This goes into demographics. Just like any business, establishing your customer target base is key in solidifying many other aspects of your business. If you have a kiosk with watches for men, it is recommended you supply variety and class. Aside from that, confirm that you are located in the correct spot. Outside of a kid’s toy store in the mall is likely not the ideal place to be. Perhaps a men’s clothing store would be more appropriate. As you determine your demographic, be determined to reside in a location that will maximize your potential success. Location is vastly significant when it comes to kiosks and booths. Do not underestimate the power of traffic as you position yourself where you can bring in people that are your target.
The disadvantage that comes from retail sales of any caliber is the manpower necessary to modestly accomplish the task. With full size retail stores, a team is often required to ins and outs of daily business needs. Whether it be cleaning or selling, ordering or fixing, retail businesses need teams to support the existence of that very business.
When beginning a kiosk business, there is more to the business than selling product personally. Especially if you own the kiosk and the business as your own brand, you do not want to be tied down to the kiosk. There will be little time to market your kiosk effectively. Now will you have time to leave the kiosk itself and bring people over from other areas of the mall or business office? Even then, finding help and high quality people for your team will be impossible when you spend all your days manning the booth personally. Do not get overwhelmed with the daily task of running the kiosk. Make sure you always make time to substantiate the business and allow it to grow. Sure, you can make sales personally and trust yourself to do the best job. But the business can only grow so much if you, the creative leader, are running the booth on your own. Finding quality people is essential in allowing you the breathing room to expand in different directions. The ultimate goal should be to take your success in the kiosk to an online or retail store environment. If people like the product you sell in a confined kiosk, they will surely like it in a big store where you can offer more varied products and have additional space to explore new revenues. Even further, they will likely purchase in an online environment as well, if your product is up to the task.
The kiosk business is welcoming. For those who are intrigued by directly interacting with customers, there is a lot of potential to be found. Of course, motivation is not only pivotal, but essential. Without the motivation to earn customers in a fast-paced environment, you are left hoping for people to come and hoping your product stands on its own. In many cases, it needs that extra push of a self-motivated personable individual to make the sale. Kiosks are great outlets to obtain greater success outside a small confined space. But even the kiosk sale level itself has amazing potential in allowing the creative and the motivated to put their skills together and succeed with brilliance.