You should always do a competitive link analysis when you want to compare your link building with that of your competitors. You will want to identify the opportunities that may have been overlooked in the past. Take a look at your competition and find out what sites they are members of. Also, find out what blogs they do guest writing for. While this is really a good way to get started when analyzing your link building efforts, it is possible to get too wrapped up into you competition that you don’t focus on ways to better yourself.
So many people want to focus on getting links where the competitors are. For sites that are fairly new, it might make sense to take this approach. People think that they need to be equal with their competition, when really they need to focus on ways to get ahead of them. When you start doing a competitive link analysis, you will be able to learn more about where your competitors are getting their links. This information can still be valuable, even if you don’t want to copy them.
You will only want to use the information that you get from the competitive link analysis as your guide. You don’t want to use it to copy. Why, you may ask? Well, first of all what works for them may not be what works for you. This is true even if they are in a similar industry. Next, you will want to beat your competition, not just be even with them. You need to give the search engines a reason to place your business higher in rank than the competitors. If you want to get ahead of them, then you don’t need your SEO to mimic theirs.
Don’t hesitate to do a competitive link analysis. It can really help when it comes to bridging the gaps in your link building. It can also help you by giving you insight when it comes to what your competition is not already doing so that you can be ahead of the game. Great tools to use for link building include guest blogging, enhancing your own blog, and having an active presence on the social media platforms. So, the moral of the story- don’t just copy your competitors- go the extra mile and get ahead of them!