Link Building Vs Attracting Links

Internet content marketing is a vital part of search engine optimization success.  Link building can be very helpful, but the content is what will really help you boost your SEO rankings higher.  It can also keep you headed in the right direction.  What makes the content marketing so important?  Content will not only help you to build links, but it can also help you to attract links.  Link building and attracting links can prove to be very valuable.

Educational Content

If you really want to be able to attract links with the content on your site, you will want to make sure that you provide educational content.  There is not really anything wrong with promoting your new products, celebrating milestones, or spreading good news about your business; however, you will want to make sure that the majority of what you have to say provides some education to your readers.  Make sure that you learn more about the needs of your customers.  What questions do your customers have?  What do they want to know?  Your content should serve a purpose for your audience.  Will your customers share what you have to say?  If you want to attract links, make sure that you provide educational content.

Promote Your Content

Content marketing does not follow the “if you build it, they will come” theory.  Even really great content will need to be pushed a bit in order to get an audience.  If you want to attract links, you need to make sure that you promote it effectively.  Share the content on social media sites and blogs.  When you share content on these sites, it helps to improve your social standing.  As your content is shared, it becomes more valuable.

Sometimes, you will find that powerful influencers on social media sites can really help you get your content out there.  You shouldn’t expect these influencers to stumble across your content on their own.  You will need to get it out there in front of them.  This can help you to attract more links.

Reuse Content

Good content can usually be reused.  That is, of course, if the information is not outdated.  You can reuse older blog posts from time to time and bring it back to life.  You don’t have to create brand new content every time you want to build links to your site.  Many site owners will struggle when it comes to creating fresh content for their sites.  Why not consider recycling content from time to time to attract new links?

Consider going back to old webinars and creating short snippets for viewers.  Use a single white paper to make many different blog posts.  These are just a couple great ideas to get you started with reusing content.

As you can see, link building is really important because it really helps you to build up your online presence.