Optimizing Your YouTube Videos for SEO

Video marketing has definitely become one of the hottest ways to market a business online.  Many people prefer watching videos rather than reading text.  YouTube is basically like a search engine for videos.  Google even shows YouTube videos in search engine results as well.  The videos that are the most relevant will usually be at the top of the results. The higher ranking videos will be seen more often.  So, how can you ensure that your video will rank high on the list?  Here are a few things that you can do to optimize your videos for SEO.

Title

One of the first things that the search engines will take a look at is the title of your video.  You will want to make sure that the title is relevant to the content of the video.  It should also have keywords included.  Focus on the keywords that people are most likely to look for.  Titles should be short and to the point.

Description

Next, you will want to make sure that the description of your video is optimized.  The description should not be longer than just a few short sentences.  It should have keywords as well.  You will want to make sure that your description is not only relevant, but also makes sense.  You don’t want to stuff keywords into the description.  This will only hurt your placement.  Make sure that the description encourages viewers to watch your video.

Tags

This is where you will include all of the keywords for your video, without having to make sentences.  The tags will help your video to show up as a related video when people view a video that has a similar tag.  This can increase your overall exposure.  Also, consider the fact that Google uses your tags to help categorize the videos .

Views

There are thousands of new videos uploaded to YouTube each and every day.  YouTube bases their content on viewership.  A video that has a high number of views is more likely to rank higher.  You can increase your viewership if you promote your video.  You should post it on your blog, Facebook page, Twitter account, and on your website.  You could also include a link to it in your email signature.

Ranking

Another thing that YouTube considers is the ranking.  That refers to the number of people that have given your video a thumbs up.  Encourage them to like your video and share it.  It will definitely help to optimize your videos.

As you can see, there are a few things that you can do to improve your video content and ensure that it is viewed by many.