Perfecting Your Plan to Satisfy Potential Investors

So, everyone has heard the story about the tortoise and the hare.  How can this story relate to starting up a new business?  Most entrepreneurs that have tried to go as quickly as possible into their new business endeavors have fallen flat on their face.  That is not always the case, but generally speaking if you take your time you will be much more successful.

What should be done first and foremost?  IF you want to open up a new business, you will definitely need a plan of action.  You will want to make sure that you know what type of product mix will work well for your business, what promotions will help you get new business, and what discounts will help you out if you have trouble selling goods or services.  These are all things to consider.  Another thing to consider is your profitability projection in comparison with your competitors.  How can you ensure that your profit margins will stand strong among these other companies within your industry?  How quickly can you reach your break even point when you start your business?  Make sure that you are in a good position before you get started.

Here are a few other benefits of moving slowly with your business plans:

  • You won’t have to raise as much money in the beginning as you would if you wanted to open up several different stores at once.  You can raise the money faster, which will give you the chance to open your doors sooner.
  • Not having to raise as much money in the beginning will give you more of an ownership share of the business.
  • You won’t have as much personal liability from the very beginning.

So, what about marketing and advertising?  Should you hire a hot-shot company to do your marketing and advertising?  While a company that has good feedback may be ideal, you have to understand that it is going to cost you considerably more than it would if you hired a smaller company.  Also, what is to say that the company is going to like your business idea?

Business owners should be on the lookout to buy the results, not just the business name.  Selecting local promoters is usually the best way to get clients in your door quickly.  You can build your awareness slowly but surely without having to put too much money into it up front.  After all, you will want to make sure that you can make sales in order to appeal to potential investors in your company.  You don’t want to make a mistake by buying a huge marketing campaign up front.  After all, these are more suitable for companies that are more established.

Just remember, do not get ahead of yourself