Rating Your Customer Engagement

If you want your business to be successful, you will definitely want to make sure that you know how to attract new business and keep those new clients loyal to your company.  One of the best ways to do this is through customer engagement.  When you engage your customers, you will be able to not only find out more about their needs, but also more about how you can strengthen your relationship with them.

So, what is customer engagement, you may ask?  Customer engagement is basically the act of getting your customers to interact with you.  You can do this through a variety of different ways.  Start by asking them to give you feedback.  Once you get this feedback, it is important to respond to it so that they know you are listening.  This helps to create lasting client relationships.

Here are some steps that will help you engage your customers:

  • Get their feedback.  Ask them how you can improve your business.  Ask them if there are any new things that they would like for you to offer to them.
  • Educate them.  Give them answers to any questions they may have.  Offer workshops and educational classes.  Post videos and blogs online that offer how-to advice for them.
  • Research your customers’ needs and be aware of them.
  • Conduct user trials to allow your customers the chance to be involved in development of new products and services.
  • Take full advantage of social media platforms to help stay connected with customers.

In managing your customer relationships, you will also want to focus on ways that you can better solve complaints.  Most businesses don’t like customer complaints, but the truth is that these complaints can give you the opportunity to better your business.  For instance, when a customer complains about an issue, it may be something that you were not aware of.  If you resolve the issues, then it allows the customers to view doing business with you as a positive experience.

Here are some tips for managing customer complaints:

  • Have a quick response
  • Be courteous
  • Always listen to the customers
  • Offer to repair, replace or refund
  • Apologize to your customers
  • Make sure that you consider the value of the client

Customer engagement is definitely a huge part of customer satisfaction and customer service.  Make sure that you build these client relationships well so that you will be able to get word of mouth referrals.  After all, word of mouth is one of the best forms of advertising out there.