There are two types of people in the world- those who do fantastic presentations and those who do not. In Middle School, you can begin to see the division as a few students get in front of the class and present something as naturally and effectively as possible. They always make it look so easy. Yet others struggle beyond complexion, stuttering over words and repeating themselves with “um’s” and nervous energy. As the seminar production industry blossoms with newcomers, keep in mind the type of people who enjoy the presentation. IF you found yourself stumbling with overcoming nervousness, seminar production will not be for you.
The field is burgeoning. Large and small companies alike are resorting to seminars to convey information, and are obtaining highly qualified individuals to reach their customer or employee base. There are various paths to sustainability in the field.
You can always try to make presentations yourself. This requires a highly vocational approach, as you communicate on an independent level with individuals. This is easy to compile. Find your strength as an individual, and practice speaking about it. Seminars exist in virtually all mediums. Most enter seminars to be taught something specific, such as pottery or writing. Others are learning general ideas, often business related but also in other forms entirely. You can offer seminars on cooking or fishing, on building a large business to finding the love of your life. A seminar’s qualifications and personality is only limited by the amount of intrigue and knowledge in the world. Teaching on a personal basis on a topic you cherish, is a fantastic approach to providing excellent seminars at an independent level. Begin by making yourself transparent. Discuss your seminar specifics with a local college or High School, to see if you fit into their curriculum and interests. You may want to provide a free seminar, and hope to turn those seats into money. For example, you may offer a seminar about video editing, hoping that those who show up purchase your book “How to Edit a Video.” Combining a seminar with other modes of business is an excellent way to market and expand your horizons.
Another direction entirely involves the actual production of a seminar. Many may have talent and knowledge, but have no way of making themselves marketable entities. As a strictly seminar producer, you may acquire those who do the actual presentations, but will work behind the scenes in making that a possibility. This may include marketing a seminar to the appropriate outlets. It may also include booking seminars as well as setting up programs that promote the seminar itself. As you expand, consider implementing both methodologies into your successful seminar production business. You will inevitably gain knowledge in both producing and actual speaking seminars.
Being a shy person is a death sentence in the industry. Not only on a level of actually giving seminars, but also networking yourself. As a seminar producer, you are marketing your own potential. You are your own business. This business does not allow you to hide behind a façade of product sales. You have to be outgoing and extroverted to a groundbreaking level. Only then can you see widespread success.
Of course, your seminars should be modestly intriguing. More importantly than finding a topic that is interesting on a wide scale, is finding a topic that is interesting to you. Speaking about a topic that is largely disinteresting will likely shine through your performance. Offer seminars on topics that you feel passionate about, and watch as your transparency and immediacy with the topic comes shining through.
Finding individuals to attend your seminars is difficult. It is suggested to find already established groups, as opposed to cherry-picking individuals. Perhaps discuss the matter with a group at a church or school. You can offer to speak for free in hopes of obtaining more awareness. These groups can be related intimately or distantly with your topic of choice. As you speak to more and more groups, you may be acquiring fans along the way that will follow you to other mediums, topics, and locations entirely. The more you speak, and speak properly, the more followers you will obtain simply by being active.
Many seminars have a fee, and this should be the direction you aim for. Offering free food is a good attribute to have to justify the expense for entry to your seminar. But more important is the content. If you supply innovative and unique content, the seminar will be a success.
As you grow, always improve your topic. Similar to stand up comedy, a comedian may recite the same act countless times. But eventually, he is almost required to write new material. Fans will come to his performances excited by new material, while also hearing old material they may have enjoyed previously. Like a musician or a comedian, a proper seminar producer must provide new content as they go along. Refine your speaking skills when giving seminars, and add additional content for those who want to follow you into the future. It also allows you to stress your expertise, and prove your validity as an expert.
Your start up costs are essentially nil. Of course, additional funds always help in reaffirming the business, but the fact of the matter is, this business can succeed and begin with no cost. With a computer to find sources, a skill to present or speak of, and motivation, you can turn frequent seminars into a reality.
You may want to acquire a team. Finding a team can allow you to spread a specific message quicker. If a seminar has a certain theme, having many speakers can spread that theme or build a brand from it. Robert Kiyosaki of Rich Dad Poor Dad fame has taken this to an entirely new level, as speakers across the world give seminars on the theme of financial success. He has built a brand around this concept, all from speaking and producing seminars.
Seminars are especially rewarding and fantastic. Allow yourself an opportunity to speak on your strengths and knowledge to be in a prime position to build a prolonged business. With seminar production, you can obtain financial fortitude and an audience who is supporting your knowledge and expertise, as well as your individuality. From there, you can branch into other mediums and market yourself as an individual. Find a talent, promote your skills, and flourish with people who adore you.