Should Your Business Consider Remarketing?

Small businesses sometimes consider doing paid advertising online.  The majority of the times that they think about this, they consider Google AdWords.  This is not a negative way to advertise, but there are some other ways that may be more cost effective.  Here are a few reasons that Google AdWords is not always the answer:

  • It costs a whole lot of money to really get enough conversions to make a difference.
  • Sometimes, it is hard to pay for the keywords that you need in order to compete with other businesses.
  • Sometimes, the volume of search results is so low that you won’t really get enough return on your investment.

If you want to consider a great way to advertise, then you might want to consider remarketing.

How It Works

Remarketing is based on two principles:

  • Your sales prospects have usually already visited your site.
  • Your ad campaign will target the best prospects to convert to sales.

Here is how it actually works:

When people come to your site, but they don’t convert into paying customers a cookie will be put into their browser.  This actually adds them to a remarketing list.  When they visit other sites, there will be ads for your business.

This sounds really simple, and effective right?  This type of marketing can really help to increase your conversion rates.

Why It Works

Sometimes, when people visit your site they are not ready to make a commitment to buy.  Sometimes, they visit because they are doing some research.  Think about how you shop online.  How many sites do you actually go to with an intention to buy something immediately?

Remarketing can also help with your brand awareness.  The ads will remind the visitors that they went to your site.  This reminder will usually cause them to take action.

Remarketing is received better than many other marketing concepts.  If your site is viewed favorably, then they will not be very resistant when it comes to clicking on your paid ads.

Putting It All Together

There are a lot of great remarketing services out there for you to consider.  Google has a remarketing system that they have recently added to AdWords.

Remarketing can either be simple or complex, depending on your industry.  General ads may be used for all of your site visitors, and more specific ads can be used for those visitors that exhibited certain behaviors.  Here are some concepts to consider:

  • Strategy
  • Ads in several sizes with a call to action
  • Tracking results
  • Refinement

IT is really important to know about the ads that will be used.  Some ads may be really small, and others may be really large.  You can choose the ads that will be most effective for your business.

Who Can Use Remarketing?

All businesses that do ecommerce should consider remarketing.  It can be a great way to convert your customers, and it is very cost effective.