Foreign Trade Shows – Are They Worth It?

If you are considering expanding your business to include exporting, then you may want to consider looking into foreign trade shows. These shows can definitely help to boost your sales, but are they worth the time and money that you will have to invest?

First, make sure that your business is ready to begin exporting. The best way to do this is to start out with a solid plan. If you have already made these plans, you will want to consider attending a foreign trade show. Be sure to choose a country that you would want to target with your expansions.

Which countries are going to have the most to offer your business? You can turn to the Canadian Trade Commissioner Service to learn more about your foreign business opportunities.

They can also help you with the following:

  • Preparation for venturing out into foreign markets by helping to with your local contacts
  • Assessing your market potential by providing you information about the market conditions and regulations
  • Finding contacts in other countries that are qualified
  • Handling problems by giving you some helpful advice to overcome potential challenges

If you have the time and the money, you will want to consider visiting the foreign countries that you are interested in. You can visit a trade show while you are there as well to help you learn more about them before you participate in one in the future.

When you take the time to prepare in advance, you will be able to make some great contacts that will increase your profitability, gain new clients, and sell more products and services.

Here are a few things that you will want to consider so that you don’t waste time and money in your expansion efforts:

  • Prepare your sales representatives so that they will be able to handle any cultural differences that come along.
  • Adapt your company’s materials and message so that it will be accepted in other countries.
  • Follow up on all of your new leads as soon as you can.

When you visit a foreign trade show, you will want to make sure that you are ready to expand on an international level.