Creating YouTube Videos for Your Creative Endeavors

Businesses know that they need to have websites, and they know that they need to be on social media. Most even realize that they need to have blogs in order to compete with their peers. However, many businesses are still reluctant to get on board with YouTube. The video sharing site has a substantial amount of potential though, and it’s a perfect outlet for those entrepreneurs and small businesses who are selling creative items of all types. From handmade soap to knitted products, jewelry, art, and more, YouTube is a fantastic outlet and marketing tool. Consider some of the many ways that it can help you.

Improve Your SEO

When you are creating original videos, they have the potential to improve your SEO. By adding great descriptions, as well as the right tags, it helps the video to show up high in the results when people search on YouTube, and you will find that Google will bring up video results as well. This means that even when people are searching through Google, they have a chance of being exposed to your video.

People Love Videos

Having videos embedded on your blog or site often means that people who visit your site will spend more time there. People love videos, and research shows that it will keep them on a site, and that’s just what your business needs. When they come across your video on YouTube rather than your blog, they can follow links back to your site.

Creative professionals will find that YouTube is a fantastic way to share their products as well as their talent. Consider all of the different types of videos that you can put on the site. You can show off your products, and you can even give people a “behind the scenes” look at how you make those products.

These are just some of the reasons your small business needs to start using YouTube. Putting up videos is relatively easy today, and it’s actually quite fun. You can get some help from friends and family to start making videos. Try to make them as professional as possible. A decent microphone and camera, or even just a high quality smartphone, can do the job.

Branding Tips for a Small Business

 What’s your company brand? If you think it’s just your logo, you are in for a rude awakening. While your logo might be a part of it, there’s so much more to a strong brand. Let’s look at what it takes to brand your small business the right way so you can set yourself up for success.

Define Your Brand

The first thing you have to do is define your brand. What is it that makes your service or products unique and who is it you are trying to target? Your brand needs to be able to promote your business and make your business seem unique at the same time. It has to help you connect with your customers, and a big part of that is your brand story. Think of your brand as though it is an extension of you.

Keep a Consistent Tone

This means that you need to have a consistent tone when you are communicating with people. Tone needs to be consistent across your site and blog, as well as your social media sites. However, just because the attitude and tone needs to be consistent, it doesn’t mean that the words always have to be the same. Your business, and your brand, should not be robotic. It needs to be organic so that your messages are natural and coherent, not mechanical.

Be Unique

When you are building your brand, you also need to remember that you are different from your competitors no matter how large or small they might be. You need to be distinctive and copycatting larger companies is not going to do you any favors.

Your Community Is Important

Remember that your community – your customers, clients, and fans – are a huge part of your branding. Your brand appeals to them, and they are a reflection of that brand. That’s why it’s important to cultivate a strong relationship with your community, as they will be able to help spread the word about your brand and business.

Sometimes, building a brand on your own can seem overwhelming, especially when you have an entire business to run. It might be a good idea to talk with someone who can help you with getting your branding off the ground and started in the right direction.

Why Managing Your Online Reputation is so Important

Today just about everyone has access to the Internet, and can quickly find out information about an individual or business. Unfortunately, this also means that people can post negative information rather easily, and are often encouraged to do this because they can write reviews anonymously. It only takes one or two disgruntled individuals to ruin your online reputation, which is why managing it is so important.

Negative Reviews

With so many online review sites out there, it can be easy for individuals to post negative information, even if it isn’t true. The problem with this becomes that others who are researching certain businesses will see this information and assume it to be legitimate. As a result, they could wind up choosing a competitor over you simply because they are relying on others being truthful in relaying their experiences. Your online reputation suffers and so does your business, because potential customers are afraid to seek out your services based on faulty information.

Internet Searching

In addition to negative reviews, business owners could be surprised to find out what they might pull up by doing a simple Internet search of their business. Rather than posting to review sites, consumers may write information on their personal blogs or share it on social media sites instead. Negative data that is posted to social media sites can be especially difficult to monitor, as it can shared by multiple users rather quickly. For this reason, it can be a good idea for individuals to search for themselves online from time to time in order to become aware of negative information before it has a chance to spread too far.

Tips for Handling

There are several things those who have had their online reputation affected by negative comments can do to help restore it. One might be to create an offline public relations campaign that would indirectly address some of the issues being talked about online. Business owners could also attempt to get positive reviews for their product or service that would serve to balance out some of the negative ones that are available. In many cases, it could be helpful to hire a reputation management firm in order to help undo some of the damage that’s been done as well.

What is Reputation Management?

Reputation management is the process of improving and monitoring one’s online reputation by using a variety of techniques. One method is to “suppress” negative search engine results and enhance positive ones so that users are less likely to find harmful information when doing a search. Reputation management services can also track a company’s online reputation in order to monitor improvements to it, or to recognize when there are new issues that need to be addressed.

When businesses have suffered extensive damage to their online reputation, hiring a professional firm to help them restore it could often be the best choice. Since the reputation of a business is directly tied to its profits, repairing a broken one could make the difference between a company continuing to thrive or being forced to shut its doors.

Why Every Realtor Needs Reputation Management

Creating a Reputation through Branding

Your brand is the one thing that people will remember about you as a Realtor and it may even help you boost your reputation, but this is only true if you are able to create a brand that is easy to remember and positive in nature. Reputation management, then, has much to do with your brand. A lot of branding your realty business is choosing a logo and a catchy phrase, but your customers will also want to know what drives you to succeed. A brand management service like SearchCred can help you create a brand that is not only pleasing aesthetically, but one that is also backed by your own personal stories and biography. This is what will really catch the attention of your demographic.

What We Do

We take your realty business to the next level by offering reputation management and brand management services that are designed to help you increase your customer base. To do this, we will work on creating and marketing your brand in a positive light. Some of our favorite marketing methods include social media like Facebook and Twitter, listings in local directories as well as online directories, blog posts, and even articles on well-received, authoritative news sites. This way, we can make sure that people see your brand and have access to information about you that portrays you positively and as the best person in the area to get the job done.

Grow Your Business and Increase Your Income

When you better your reputation, your business will begin to grow. After all, if someone wants to buy or sell a home, they will not likely choose a Realtor with a bad reputation or one that no one knows anything about. They will want a Realtor who is established and who has a large, positive presence both online and off. Our brand management service will help you create a brand that is guaranteed to catch attention, and our reputation management service will make sure that everyone knows just how great you are at helping consumers buy and sell homes. This is what will get you clients, and this is exactly what will help you earn more income in the real estate industry.

What to Expect

When you contact SearchCred for your free, no-obligation proposal, you will be able to speak to an enthusiastic individual who is fluent in reputation and brand management. We will look over your current brand and methods for boosting your reputation, make some recommendations and quote you a price. From that point forward, you can decide whether or not our services are right for you.

If you are a Realtor and you want to grow your business and make more money, then we can certainly help. Our reputation management services will ensure that your demographic can find you and that they will hire you over the competition.

What’s happened To Google Page Rank

Throughout modern Internet history, one of the biggest forces in online marketing has been Google Page Rank. This system has been in place since Google’s takeover as the world’s search engine leader, and has been the primary algorithm that the company used to sort search results. With the advent of new algorithms such as Panda, Penguin, and now Hummingbird, many people are wondering if Page Rank is now a thing of the past.

The Importance of Page Rank

Google Page Rank is an algorithm that measures a website’s relative importance to search users. The operating theory behind the original algorithm was that the most important websites are the ones that have the most external links leading to them. Thus, major traffic sites such as Wikipedia, the IMDB, and the BBC tended to rank higher than other sites on the Internet. As the algorithm continued to be refined, the context of the links became increasingly important. Rather than just assume that a link was automatically a sort of vote for the site’s importance, the system evaluated the quality of different links. This helped prevent businesses from boosting their own ranking by using dummy websites.

So What Happened?

There is still some debate as to whether Google Page Rank is officially dead or if it has just changed. One thing that is certain is that other algorithms such as Panda, Penguin, and now Hummingbird have all become a major point of focus for the search engine. Panda seeks to judge websites via a specific quality standard, placing higher emphasis on organic quality and seeking to limit sites that rely too much on keyword placement. Penguin expanded Panda’s focus on quality by targeting spam links that exist just to drive up the traffic of certain sites. Now Hummingbird has been introduced to focus on conversational searches that allow Google to judge a search query by context and not just keywords.

Is the Algorithm Dead?

Is Google Page Rank dead? That’s something that a lot of marketers would like to know, especially since the algorithm has been such an important part of Internet marketing for so many years. What is known is that where Page Rank was once a feature in the Google toolbar, it hasn’t received an update for many months. For Firefox users, support for the toolbar as a whole dropped entirely in the summer of 2011. Internet Explorer users can still see the rankings for different pages, but those rankings haven’t been updated since February 2013. That doesn’t mean for sure the algorithm is dead, though. Google has stated it won’t be going away, and the newest addition, Hummingbird uses it extensively.

What is Hummingbird?

Google chose the name Hummingbird for its new algorithm because they claim it is precise and fast. Hummingbird is effectively a rewrite of the Google search algorithms that focuses on conversational results. For example, if you type in “Where can I find a good coffee shop in Chicago,” the new algorithm will look for an answer to that question rather than use every word in your search as a keyword. While Hummingbird is effectively an entirely new engine for Google, it also contains many elements of Google Page Rank. For this reason, when Google says the old algorithm isn’t going away, they might be referring to the new service rather than implying that they are truly keeping the older system around.

How Does This Affect You?

So what does this mean for your business? The advent of Hummingbird and other search engine tools means that Google no longer caters to keywords, so organic content is a must. At the same time, the fact that Hummingbird contains so many elements of Google Page Rank implies that keywords have not entirely vanished just yet. Your best bet is to make sure that whatever content you post is focused, and targeted specifically at solving a problem that people want to resolve. That way, you are more likely to come up in conversational search results, and will have a higher quality ranking with algorithms like Hummingbird and Panda.

Because Google is being so secretive about their latest changes, it’s hard to determine for sure whether Google Page Rank is dead or just absorbed into other services. One thing is sure, however, and that is the fact that you need to have quality content if you want to keep your web traffic up.