If you want to be a successful blogger, you will want to gain a better understanding of search engine optimization. This will help you to avoid many of the common blogging mistakes that many bloggers make. Here are the top mistakes you will want to avoid:
There are many bloggers out there that have way too many links in their blog content. Links can really be helpful for your readers, but they should never crowd the page. You will want to use your links sparingly, and also ensure that any links that you offer provide value to the reader.
You will want your content to have a good amount of keywords, without having too many. Search engines use the keywords to find your information, but if you fill them too full it may actually only get you penalized on the search engines. You should focus on keyword rich content, without crossing the line into keyword stuffing.
Sometimes, bloggers will focus too much on optimizing their content and they don’t really care about the reader. If you want your blog to be successful, you will want to make sure that there is a good balance between the SEO and the user experience. Ensure that your blog is easy to navigate, and that viewers enjoy visiting your site.
Readers will get very irritable when they see images that have text that is not relevant to their site. Text will sometimes not have much SEO value either. You should find great descriptions that will provide relevancy and help to optimize your images.
No Tags and No Meta Descriptions
If you don’t have tags and meta descriptions, you will find that you are making a huge mistake. This is how search engines rank your pages on their results. You will want to describe your site so that it will attract your target audience. You should also make sure that all tags are relevant. Optimized tags and descriptions will help you rank higher on search engines.
No Brand Protection
Blog owners will sometimes outsource their blogs to other people. You will want to make sure that you hire the right person to do the job for you to ensure that your brand is protected. If you choose the wrong person, it can prove to be a disaster for your blog. You want to make sure that you hire someone that will be credible. Don’t just hire the lowest bidder, because it is your image at stake.