Content marketing is something that has been evolving and changing over the past few years. When it first began, content didn’t have to be great and wonderful to get noticed. This day and age, there are so many people competing with their content and it must stand out to get noticed. Here are a few ways to ensure that your content stands out among the masses.
Have a Plan
If you don’t have a plan in effect, then your content marketing is sure to be unsuccessful. You will need to do more than just the basic keyword research. You also have to focus on the style of your content. Should it be serious? Should you have a sense of humor? Should it be written in first person? Should it be written in third person? No matter what you choose, you should have consistency with it. If your voice is consistent, your audience will likely return.
Another thing to consider is how to tie your content together. You may want to consider blogging about a series on a certain subject.
It’s Okay to Have some Controversy
Many bloggers feel that it is not okay to be controversial at times. This could not be further from the truth. You can step out on the line a bit and take a few risks. Chances are if your content is controversial at times, you will have new viewers all the time. You won’t want to write content that is trashy, but you do want to stand out from everyone else.
Backlink Your Content to Older Posts
If you don’t want your older content to just sit there, you can put it to work. You can get the most of your older content if you take the time to focus some new content that is related to some of your older content and include backlinks to the older content. Backlinking basically means that you link your old content into your new content to send viewers back to it. This can help to improve your search engine optimization.
Target Your Audience
If you are sitting out there waiting for people to find you, then you might be waiting for quite some time. You will want to target your audience. Look for groups of people on Twitter, Google, Facebook or LinkedIn, among other sites. You can look for groups that are directly related to your niche. Once you find a group you are interested in you will want to take some time to watch the group. Then, you can get involved and direct them to your blog. Chances are they will be receptive.