In the first half of 2012, Google changed the way that it ranked search engine results. This had an impact on virtually every website out there. The purpose behind this update was to avoid keyword stuffing, duplicate content usage, and spammy link building schemes. This change did have an effect on sites that were innocent as well.
Google did take the time to address concerns that were expressed by the sites that were affected, even though they were innocent. After the Penguin update was released, there was a forum started for the sites that felt they were treated unfairly with this update. Some of the people that posted in these forums noted that spam sites were still coming up higher on the search results from time to time. If you want to ensure that your site is not suffering from new updates, then you will want to focus on a few SEO tips to help boost your rankings naturally.
Sticking it Out with the Penguin Update
Keywords are still very important when it comes to search engine optimization. They key is to allow the keywords to flow naturally with the text, and don’t overuse them just to get attention on the search engines. Specific keywords are really helpful as well, and long tail keywords can also be helpful. If you plan to use long tail keywords, you will usually find that you get more specific results.
Google will show a title for every site that appears on the search results. You will want to make sure that your site title is appropriate. This is going to be the first thing that people see when they click on your site. You will also want to make sure that you use key words in the header, even though this isn’t as important as it was in the past. Just ensure that it is relevant to the page.
Content is King
Content is really the most important aspect when it comes to SEO. You will not only want to have great content on your site, but also on the information that you find behind the links on your site. Internal links help to make it easier to navigate your site, and it helps Google to monitor your site content. With the new Penguin updates, the site that people use to get through to your site plays an important role. You will want to make sure that these sites that link through to you are of a high quality.
Search engines will also track the images that are on your site. Google will focus more on the text that is used to describe the images rather than the images themselves. You should write these descriptions carefully to ensure that you get more traffic.
Web optimization is something that changes all the time. You will want to make sure that you stay up to date when it comes to the changes that are made. This can help to ensure that you get higher rankings and maximize your visibility online.