What shines is often worth money. This is common knowledge for gold collectors, the kingpins of the selling shiny objects. And little children know this, often attracted to objects that have a peculiar shine to them. This may even have something to do with the appeal of jewelry, a long respected industry that dates back to the beginning of business and the very beginning of luxury.
Just as the rich and wealthy wore gold to showcase their wealth and influence, modern day men and women alike display their jewelry for purely aesthetic reasons. Jewelry is a claim of respect, a staple of those who want to look beautiful and all encompassing, using the shine and allure of jewelry as a nice addition to their visual repertoire. Yet jewelry is not a necessity, at least not a necessity in the realm of survival. Neither is it a required object. Jewelry is, for all intents and purposes, and extraneous purchase that becomes to represent something wholly identifiable- beauty, class, and respect.
Jewelry has molded into different things lately, but high class jewelry still holds the same sort of allure that jewelry had so many years ago. It represents an attempt to be gorgeous and rich, and this bleeds into a counter-culture of appearing with signifying wealth and influence among a people with conceived high stature. Jewelry is also “something nice to wear out.”
This perceptive range allows you to determine who your target audience is when devising a small jewelry business. Are you selling a high end product to the upper class of people, or a more accessible mainstream product that can appeal to a middle and lower class? This class distinction is important in the jewelry industry. Blurring this line can cause neither class to attach to your jewelry brand. Though a necessary evil, class distinction with something so innately class-defined can cause confusion and a failed business.
The jewelry industry is absolutely notoriously difficult to succeed in. With high class and middle class competitors simply dominating the market, the barrier-of-entry is everything but flattering. Be modest with your expectations. Do not expect the world to fall at your mercy with adoration, clamoring to give you thousands.
The art industry values creativity and uniqueness, and the jewelry industry is very much a subcategory of the art industry. Having their own artistic merits, jewelry offers a level of visual appeal that is only relatable to apparel and other accessorizing companies. People want to physically wear what is only a representation of them. This type of intimacy is unknown in other art industries.
With that said jewelry is as subjective as any art form and can substantiate any value for its products. With that said, jewelry truly values uniqueness. Make sure you are providing a product that is special. Finding your demographic is key in providing product that is appealing to those who want to purchase it. The main concept to grasp in providing a quality product is being able to balance trends with uniqueness. Something TOO unique will alienate many who are simply not interested in being trendsetters and product leaders. Yet, a product too by-the-books and trend-following will simply be deemed a copycat, and you are unlikely to gain any ground in prolonged success. Finding that tender balance is intensely difficult, which is another reason the entry into the jewelry industry is severe. Keep in mind, you may have short term success with a trend following brand, but prolonged success is unlikely. On the other hand, an intensely unique brand will have a hard time gaining a following, but has more long-term potential. Keep this general path in mind as you pursue a project that is innovative yet trendy, alluring yet specific.
With a small budget, beginning a jewelry line is an arduous task. Begin by truly and deliberately finding the product that works and the means to create it. Outlining concise goals will focus your wears on the more specific daily tasks. Begin by deciding if you want to manufacture and devise the jewelry yourself. This leads into a hobby business, so it is worth researching how to explore the arena of hobby business promotion. Often times, jewelry is hand-crafted and appeals to those who want to purchase something that was designed and handmade. This raises prices and builds a close association with customers who adore art that is not mass manufactured.
Often times, a passion for jewelry does not substantiate the ability to make it by hand. Perhaps this is you. You can explore the options of finding an outside source to provide you jewelry. With a small budget, do not expect a company to design your likely specific jewelry for a cheap price. You are welcome to design custom jewelry and obtain quotes, but it is likely far above your budget (and requires orders in large quantities). It is suggested you start small. You do not need a collection of ten thousand necklaces to be considered a jewelry business. Creating or ordering jewelry in low quantity allows you to not invest more than necessary, as well as keep the price of the product high by being in low quantity. Many art collectors and customers will value this uniqueness. Perhaps it is the very essence of low quantity that makes it unique!
With a small budget, order pre-made design jewelry. It will be substantially cheaper and will allow you to order in lower quantities, a necessity as you first begin your small jewelry business.
Over time, you must create an online shop and sell your product through the internet. Once you establish a fan base locally, the Internet will allow you to expand appropriately through the word of mouth marketing of those few local followers. Social media is, and will likely always be, your friend. Use the advent of Facebook and Twitter to obtain followers and keep customers connected to your brand. Using these sources, you can even do your own rudimentary market research, earning followers and harnessing the power of trendsetters to find out what is popular and what is not in the realm of jewelry.
Frequenting message boards where people talk about fashion and using Facebook, you can do your very own research in the industry.
Regardless of your product line, research trends are quintessential to your success in the jewelry field. There are many paths to follow, but by using the power of people who are emotionally and, quite literally, invested in the industry, you can capitalize on their information by offering quality product. Use creativity and people to differentiate yourself from the competition, and acquire product that is fascinating but also relatively inexpensive. Go for quality over quantity, and sell your product like it is a cherished creation. Jewelry is meant to be treasured. Keep that in mind as you sell unique treasure to hopeful fans of quality jewelry.