Tips to Improve Your Small Business Blog

Small business owners often times find themselves with a shortage of time.  Blogging can sometimes take up much of their time.  Here are some ways that you can improve your blog without spending too much time or money.

Conversion Activities

Blogs that don’t give readers a way to contact them and a reason to contact them are virtually pointless.  You will want to have a couple of different offers.  You want to have one for the browsers and another for the buyers.  Browsers are basically window shopping at the time.  They want the free downloads and other offers.  Buyers are ready to make a purchasing decision.  They will be looking for special discounts and offers.

Valuable Content

When you are writing your blog content, you will want to make sure that you offer valuable content.  Don’t focus on your choice of words so much as you do the information.  You will want to give your customers something that they will find useful.  This will keep them coming back for more.

Images

When you post blogs, you should always include an image.  You can use free or low cost stock photos to help make your posts look more professional.  IT will not only attract more attention, but it will also pique the reader’s curiosity.

Captions

When you have images on your blogs, you will want to make sure that they have captions.  Readers will likely look at the images before they begin reading what you have to say.  Make the captions persuasive and interesting.  This will keep them on your post longer.

Great Headlines

The title of your blog post is very important. You want to make sure that it is optimized for the search engines, and that it is interesting and persuasive.  There are a lot of online tips to help you out when it comes to writing headlines for your blog posts.

Good Typography

Unless your content looks nice, readers will usually just leave before giving you a chance.  If you want people to read your content, you want to keep your content simple.  It should be short paragraphs, bullet points, bold and italics when necessary, and formatted nicely.  This will make it easier for them to read.

Social Network Buttons

IF you really want to keep people coming back, have links to your social network.  This will allow them to share your content easily on their social media feeds.  They will share it with their friends, which in turn means more readers.

Offline Promotion

Sometimes, businesses will find themselves struggling to find readers for their blog.  You should consider offline promotion.  Talk about your blog when you are doing sales presentations.  Let your friends know about it as well.

Email Subscription

Most blogs have an RSS subscription option.  There are a lot of people that don’t understand this feature.  This is why you should offer an email subscription button.  IT should be easily accessible.

Fewer Ads

Ads can really turn off your readers.  If you have too many ads, then you may find that your site is cluttered.  IT can really put people off and cause people to not come back to read more.