Can creativity be trained? Is it possible to read enough, learn enough, and practice enough to be magically creative? Or is it likely a talent reserved to those lucky few witty and creatively-induced enough to add that all-encompassing dynamic to art and business? Surely, creativity is a talent. And surely, you can train yourself to be more talented. But like nature vs. nurture, it is fascinating to explore the influences of each cause on the methodology of people. So in the never-ending debate of creativity, we explore what justifies a creative business, and how you can take a solid idea to an unrivaled and exploratory creative peak.
It took one paragraph to mention the phrase “out of the box.” It is a common phrase that is associated with creativity, but amounts to very little. Not only is it grossly overused and rarely actually results in what people consider “out of the box” thinking, but it is ill-conceived. What is wrong with being inside the box? The box is nice, comfy, and enlightening. If you are outside the box, you are wandering aimlessly in another place entirely.
Theoretically, it does represent what many consider creativity. But perhaps it is so overused that being inside the box is what is actually creative. Despite the specifics of the term, a creative business is affronted by unique ideas and concepts that, by its very nature, excels because it is different. Creativity can be overused itself. Finding a balance between what is formulaic and serviceable and what is unique and different is at the crux of being creative. Businesses may extend their creativity too far, and perhaps build a basis around something too odd and contrary to what is popular to succeed. Yet, being too formulaic may position you right in an oversaturated market with too much competition and too few profits.
In a product sales business, study the product life cycle to position your creativity effectively. A creative business succeeds by being in the right place at the right time. Truly innovative ideas can easily be overlooked by the mainstream, because they are accustomed to what is proven to work, and marketed as such. Being creative, being truly innovative, starts you off in an odd position. How do you market something that is truly creative and new? This is why balancing out creativity with practicality and a quality marketing plan is essential.
Creativity has four steps:
- Input: Every creative process has a foundation. Start the creative process by inputting an idea. This allows the rest of the steps to take shape around a big concept. It does not need to be wholly unique itself, but any business needs that beginning input to drive the rest of the process.
- Blend: A big idea is nothing more than just a simple idea if it is not blended. Take your idea, and mix it with all sorts of other influences. How can it be marketed? How can it be improved? How can it be merged with other ideas? A big idea needs to be worked and reworked, and the most effective way to do so is by blending it with other influences. This is your brainstorming session.
- Tickle: After taking a great idea, and blending it with all other influences and smaller ideas, you may have the formation of a solid concept. But the business needs to be refined. Focus your idea to a realistic scale. This involves “tickling” the idea. Set realistic goals and practical motions to accomplishing the idea. Give it a refined focus that can bring you into the future. Grandiose ideas are great, but they need to be tickled into a smaller more manageable scale. Refine the idea enough so it can be held in the hand, and break it apart so your brain can properly process it all.
- Output: Your output is as simple as it sounds. Take your finalized idea (that should not be well developed, and begin making plans to act on it. Your output is the deconstruction of your idea into reality. Your output is the one sentence that symbolizes your whole idea, and sums up the business.
Everyone is creative. But sometimes, they need to practice their creativity. By moving through the steps appropriately, you can begin to construct a business that has longevity and uniqueness. Nearly every business has been formulated, on nearly every possible expanse of ideas. There is very little that is truly unique. Consider that as you take in influences from your major idols in life, and gain knowledge in a variety of arenas.
If you are creatively inclined, always consider building your business around this very concept! There are many people itching to find creative individuals to either freelance or hire for their team. Creativity is a powerful tool. As you harness it, refine it, and build a business around it, be aware of the very power available in being creatively-inclined, and prosper into the future with all possibilities wide open.