When it comes to online reputation management, there are some great reasons to take advantage of these services and make sure that your online reputation stays as positive and in control as possible. Why leave your reputation into someone else’s hands? One of the major benefits of online reputation management is that it gives you some ability to control the narrative that goes around your name or business. This can mean pushing back old and unflattering stories or simply building a strong positive page of search results to make it harder for anyone to bring down your reputation.
Whichever one of those situations speaks to you, it’s critical to understand that while online reputation management can help out immensely, there are certain limitations to what can be done. Read on to learn the ins and outs of reputation management.
What Will Be Done
There are plenty of actions that any high quality open reputation management company will undertake on your behalf. The first step of reputation management is making sure there is a positive or appropriate narrative out there to compete with any competing narratives that you don’t like or don’t want defining the conversation. This means publishing a number of articles, blog posts and press releases to help get your story out there.
They will also ask about any social media accounts you have that you do want emphasized, and consider creating new blogs and new stories that allow search engines to offer that story or page up as opposed to whatever story or narrative that you want buried.
What Can’t Be Done
In most cases a good online reputation management agency can push back an old story or posting while pushing better modern stories. However, if there is a major and on-going event like an on-going investigation or major company scandal that has new stories coming up every single day. This constant slew of stories will be hard to push out of the way at the time. Anything older is much easier to handle.
A great online reputation management firm has the ability to help create positive pages and messages to counteract the other side of the story. It is important to look long-term at keeping your online profile managed that way you won’t have to worry about one or two comments sinking your business or giving you a poor online reputation.