While you always hope for the best in people and to receive the benefit of doubt when things go wrong, the truth is that sometimes it just doesn’t work that way. Maybe you or someone in your company screwed up or maybe you’re on the wrong side of false or shady accusations. Maybe negative SEO or outright lies have entered the fray. Whatever the reason, it displays why reputation management is in such high demand and why it’s a service that is in such dire need.
What Is Reputation Management?
Reputation management is when you hire a firm or a specialist to build a positive online reputation, usually because negative stories or ratings have come to dominate search engine results on you or your business. One very common way reputation management is used is a year or two after a very negative news story, where the new stories, articles, and blogs are then used to push the old stories off of the first page of the search engines in an attempt to make the information that is easily found about you much friendlier to your overall image.
Reputation management can also be used to maintain those rankings and to keep a constant eye on what is being said about you or your company and to act quickly to push negative stories out of the picture and make sure a narrative more to your liking takes its place instead.
What Can Reputation Management Balance Out?
While there is never a full guarantee, and there are a few things that no reputation management firm will be able to help at the time (think Enron as the daily scandal resulted in new headlines every day), most of the time reputation management can at least help with a variety of problems, including:
- Negative SEO
- Negative reviews
- Libel or slander
- Differentiate yourself from another person of same name
A good reputation management firm will know how to get out your positive image on social media, through press releases and stories to news outlets, and through the creation of simple blogs and content marketing. Your reputation is critical to doing business both on and off line, so make sure you do all you can to protect it.
Sometimes when the damage is already done, that means calling in the big guns of reputation management to take care of you.