This day and age, most businesses have a website of some sort in order to bring about more business. Websites are useful tools that allow businesses to market their services, show off new products, and give clients a way to contact them.The key to a successful website is ensuring that it targets a large audience. A bilingual website is a great way to do this.If you have a bilingual site, you will be able to expand your reach much further.
Statistics have shown that the eastern provinces in Canada, including Nova Scotia, Newfoundland, New Brunswick, Quebec and Prince Edward Island have populations that almost reach 10 million. Among these provinces, the first language of over half of the population is French.Statistics have also shown that over two billion people use the internet.With that in mind, it is easy to see that there are many different languages present on the web.Business owners should do some research to find out more about the language profiles for potential customers to determine if a bilingual website is right for them.
The harsh truth is that most industries that operate on a unilingual basis could be leaving money on the table. There are products and services out there that can be very useful when it comes to having a business website translated to different languages.The main program used is the Translation Assistance Program. This is something that can help businesses offset some of the costs incurred by translating their site to another language. In Canada, the two most common languages include English and French. In order to target a broader audience, it is vital that your company website be bilingual.